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Frequently Asked Questions

What is a smart website and how is it different from a traditional website?

A smart website uses dynamic content, personalized user flows, and automated triggers to deliver tailored experiences. Unlike a static site that displays the same pages to every visitor, smart sites adapt based on visitor behavior, preferences, or data integrations. This means your site can automatically surface relevant case studies, schedule appointments, or capture leads without manual intervention.

Which business processes are the best candidates for automation?

Ideal candidates are repetitive, document-heavy tasks with high error rates and significant manual effort. Processes like invoicing, form approvals, data entry, and customer onboarding often introduce delays and mistakes when handled manually. Automating these workflows can reduce human error, speed up completion times, and free your team to focus on higher-value work.

Can you revamp an existing website without

starting from scratch?

Yes, we can revamp your existing website without starting from scratch. We evaluate your current site, identify areas for improvement, and implement updates to enhance functionality, design, and user experience while preserving your existing content and structure.

What is the typical timeline to launch a smart website with integrated automations?

From kickoff to launch, most projects span 2–4 weeks. Phase one involves discovery, requirements gathering, and process mapping. Phase two covers design, development, and integration of automations. Finally, we conduct rigorous testing, user training, and post-launch optimizations to ensure everything runs smoothly.

Can you optimize my website for search engines?

Yes, we specialize in search engine optimization (SEO) to improve your website's visibility on search engines. Our SEO services include keyword research, on-page optimization, content creation, and technical SEO to help increase your organic traffic and rankings.

What is missed call text back?

Missed Call Text Back (MCTB) is an automated messaging service that instantly replies via SMS whenever an incoming call goes unanswered. Instead of losing leads or leaving customers hanging, the system detects a missed call and, within seconds, sends a predefined or customizable text message inviting the caller to continue the conversation by text or to let you know the best time to call back.

How quickly can I see results?

You’ll often spot efficiency gains within the first 2–4 weeks—think faster form-to-lead turnaround or automated appointment confirmations. Conversion-driven automations (like personalized content recommendations or abandoned-cart reminders) typically require an additional 4–6 weeks of data gathering before we can fine-tune rule sets for maximum impact.